When webmasters have created their final master piece, their next step is to promote, promote and promote. This is a vital step in survival of your website and will increase your sales and visitors. Many webmasters, especially beginners, gets so excited and want to take major steps so that they can get hundreds of visitors next day. Sometimes they try to adopt many illegal ways to promote their website. This causes their website to be banned from major search engines and as well as it is disliked by many people. Conclusively this decreases your website reputation drastically. Its cause is sometime a wrong advice or some people do these steps purposely to increase traffic without knowing its side effects. We will discuss here these website promotion mistakes and we would advice you to never use these techniques if possible. Never Submit Your Website When Under construction: It is always better to submit your website when it is fully functional. This leaves a real bad impression on directories or search engine, wherever you submit to. If your visitors see a under construction sign, many of them are not going to come again, especially if this sign stays for longer. Do Not SPAM: Spamming can be of different types. I would concentrate on email spamming now. Never force anyone, by sending them emails, to view your website or product, especially if they have not subscribed for that. There are many offers available on net that you can get thousands of emails list and use it for your advertising. Never trust them whatever they say. You are not going to gain anything; however, you could make more enemies and get your website banned sometimes. Redirectors: Many websites use redirectors or set their fresh rates too high. It really has a bad effect on search engine ranking. Try to avoid them as much as possible. Avoid Wrong Methods Of Web page Optimization: Many people still use those old methods to hide text by changing its color with back ground color so making it invisible to see. Do not also try to hide text with layers. This was good enough in 1995 when search engines were in their developing stages. Now they have got quite intelligent to overcome such techniques and give penalty to websites using such technique. Dont Create Doorway Pages: Many search engine optimizers did reverse engineering and get lot of knowledge about search engine algorithms. They used this knowledge to create doorway pages or welcome pages or jump pages, which were used to get first 10 positions in search engines. These pages were very well optimized for search engines and ranked very well. That is good if your website is very much dynamic and its pages are not well ranked by search engines. But how could spammers can stay away? Then every spammer used these techniques excessively and conclusively it became difficult for people to get relevant content. Search engines then realized this trend of increasing such vast amount of doorway pages and they penalize those websites now which use these techniques. So I would recommend to never using this method to promote your website. Dont Involve in Link Making Schemes: I would recommend you to increase your page rank but not by using unreliable link producing schemes. Search engines have become very choosy about which type of links a website is having. So it is better to never involve in links farms, auto link exchange programs, site networks. Search engines penalize hardly those websites who try to artificially increase their incoming links or suddenly gain so many links in very small amount of time. It is better to get links by legal ways. Get them from quality websites and try your best to inbound links only. Keyword Frequency: It is always advised that you should not stuff your web page only with key words, instead of using your primary keyword hundreds of times, pay your attention to contents. If you are really so concerned about your keywords then it is better to use different keywords at different places in your website. Dont Spend Your Time On Scrap: Sometimes we may have seen websites showing guaranteed no. 1 position in search engines or submit your website to 1500 and plus search engines. They are lire mostly. Because there are only about 10 major search engines which receive about 95% of the internet traffic. All other search engines are smaller ones and get their primary results from major search engines. It is a real wastage of time and money if you are going to use those schemes. Sometimes they also optimize your website in such way that it can even get banned, so be careful. Dont Buy Untargeted Traffic: Many websites claim that they will send 10,000 visitors or so. What do you think, will that be targeted traffic and will that traffic change into your potential customers? Think carefully and then decide before choosing any such type of offer. |
