In the UK, seven million adults are still living with their parents: 2 million of them are over 30, with another million close to 40. They are known as Kippers Kids in Parents Pockets Eroding Retirement Savings. And the problem isnt confined to Britain its emerging in all developed countries, with a particularly high percentage in Japan, where Kippers have an even more derogatory name - parasite singles. As more young people leave university with huge debts, many have no choice but to move back in with Mum and Dad. Given the present pension crisis, this is bad news for all concerned.

Why is it so difficult for graduates to get jobs? The government is encouraging school leavers to stay in education. In 1980, 13% of Britains young adults went to university. That figure has risen to 41.5%, but large companies have not increased their graduate intake. Competition is tough for a place on graduate training schemes. So how can new graduates prepare themselves to get the job theyve been dreaming of for years? And what does this mean for older people, returning to the workplace after a break? Government predications for this years finalists may be confident, but predictions and statistics are irrelevant if you, or your son or daughter, cant get the job they have studied so hard for. Despite official optimism, many young people are experiencing serious difficulties and are struggling to get into their chosen fields, even after postgraduate study.

What can Kippers do to help themselves get better jobs? In fact, Mums of Kippers may also be thinking about going back to work, but both groups are lacking some of the information they need. To succeed in todays job market, it is absolutely essential to use every method available. Yet most resources ignore a vital aspect of the job search process application forms.

Many UK employers especially firms committed to equal opportunities refuse to accept CVs. All applicants must complete a form, with a blank page on which to sell themselves, a prospect which fills most people with dread. But its not as difficult as it seems. There is a simple formula which will enable applicants to complete this section of the form, often referred to as the supporting statement, effectively and in a way which will make a great impression.

Here it is: candidates must address all the skills on the person specification and give examples.

Employers dont want to read that you are a good team player, with excellent communication skills they want proof that you have these skills. Take your time to really think about what the employer wants and be sure that the examples you use match their needs. Your application form should be full of action verbs. Cut out any unnecessary padding and be sure to write a compelling statement which is achievement orientated and shows exactly how you meet the criteria for the post. Follow this advice and you will greatly improve your chances of being invited for interview.

Waller Jamison 2005