A lead can be defined as is a person or group of persons, who are showing some kind of interest in a product or service. The insurance market is one of the leading and attractive markets; hence, the competition has become stringent. To achieve success in professional life, the insurance agents have to look for leads that could be converted into business. These are also called qualified leads. For this purpose the agents have to have significantly more sophisticated search tools.

This is the era of the internet. The agent must know the advertising channels like billboards, pop-up ads, emails and Yellow Pages ads. Though these methods are not as effective as they were just 2-3 years ago, if properly used they are still useful. But sometimes the cost per lead or cost per qualified lead is more than expected.

Also nowadays there are many online Insurance Lead Services who provide the leads. The qualified insurance lead fills out a form on the insurance leads provider's website. Upon receipt of the form, the Insurance Lead Service emails the insurance agent the information submitted by the insurance lead. The insurance agent then contacts the insurance lead via email or phone and provides him with a quote on the type of the insurance coverage they are looking for. In order to obtain the most qualified insurance leads, insurance brokers can give the Insurance Lead Service company specific information about the types of coverage offered. The agent can enroll for such a service for an affordable price. And when he gets the result, the cost per qualified lead is often much lower than the other options.