If you can recognize your customers preferred communication style, you can learn to communicate with and market to them in a way that will improve your relationship. You must be aware of this when you do not know the customers preferred style or you are communicating with an unknown group. You need to find ways to present your materials so that all three communication styles are addressed, and you can gain the attention of all customers.

A customer whose dominant style is visual will prefer written materials and face-to-face contact. The customer will be especially concerned with the way things look. The customer will want to see the benefit that your product or service will deliver. If your presentation is written, you must emphasize the appearance of things so that you client will receive your message. These customers may respond to DVDs and other visual materials

A customer whose dominant style is verbal will want everything explained verbally. You must talk to this customer and be sure your words convey the message you want to convey. You must also listen to this customer, because he will express his concerns verbally. These customers may respond to telephone calls, CDs, and other audio products.

A customer whose dominant style is touch will prefer descriptive written materials with special attention to details. Their feelings guide their decisions which means that you must build trust and rapport with them. They may talk about the feelings they like or dislike. For example, they may say that they want to feel safe, cozy, or comfortable. They may also say that they do not want to feel crowded or pressured. These customers respond to samples that they can touch, hold, and examine.

The better you know your customers, the better you will be able to communicate with and market to them. If you are marketing to a wide group of people, you must be certain that your marketing materials include all three communication styles. If you do not address all three communication styles, you will not be able to communicate your marketing message to all potential customers. You message will be lost to the customers whose communication style you did not address.

Jo Ann Joy

Jo Ann Joy is the CEO and owner of Indigo Business Solutions. She has a law degree, an MBA, and a degree in Economics. Her legal background includes commercial, corporate, bankruptcy and real estate law. She has expertise in accounting, financial planning, mortgages, marketing, product development, and business strategies.

Jo Ann ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects. Jo Ann started Indigo Business Solutions, and she strives to help small businesses make decisive improvements in their start-up, direction, growth, and performance. Jo Ann is passionate about helping businesses succeed.

Indigo Business Solutions is a ?one stop shop? for small businesses. We differ from other business consulting firms, because we offer comprehensive legal and business counseling. We work with our clients to develop strategies that create value and competitive advantage. Jo Ann is not a traditional attorney. Rather, she is a strategic business attorney who works closely with clients to create and implement strategies that will greatly improve their performance and success.

Jo Ann will her talents, expertise, and education to inspire enterprising and imaginative people to make their goals a reality and enjoy professional and personal growth. She promises to consistently deliver quality and reliable service to earn your trust and create lasting relationships. She promises that she will make a positive difference in your business.

If you are not getting what you want from your business or if you want to reach higher goals, Indigo Business Solutions delivers the strategic planning that will provide you with the right tools and methods to grow and gain market share. Please look at our website and found out how we can help you expand and achieve your goals.

We offer straight talk, sound advice, and practical solutions. Your small business deserves to be a success, and